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Announcing The Only Seminar With a
Dear Friend, Success is never permanent. You see 20 patients every day. All those compliments that patients gave you yesterday? Poof! They were yesterday. It’s today, and you’ve got to do it again. The way you stay on top is… to get better. Try stuff. Mess around. See what works. See what fails miserably... Learn... Rinse... Repeat. Your practice is already successful. So it’s fair to ask, “Why should I sit through another seminar?” That’s what this letter is about. We’ve been planning our new seminar intensely for more than a year… or, to be more precise, for all of our lives. And we’re so excited about the new information we’ve put together that we’re about to explode. The Ugly Truth About Seminars Most seminars are superficial. The day drags by and you leave with a single “pearl.” Even the occasional pearl is not enough. You have to move people – your staff – if you expect to make any real change. Most seminars don’t come with any guarantee at all. Besides, you don’t know the true value of the information given until after you’ve test-driven it in your office. Frankly, there’s no sense in wasting time and money on programs that can’t deliver dramatic, measurable, and permanent improvement. One Important Fact Teaching is not telling. We know how to reach you and your staff. Our lives are dedicated to creating permanent change in a practice, instilling a culture of continuous improvement. That’s what we do. And we’re bulldog-determined to make certain you leave with readily useful, enormously valuable insights, information, contacts and tools to dramatically improve your practice, your finances, your life. This is no teaser, short presentation you might see at a “Super Seminar.” There won’t be a parade of guest speakers “pitching” their wares. And because we’re flying to you, you can bring your whole team for less than the cost of the plane tickets that take you away from your practice. You see, we don’t spread one day’s worth of information into two. We cram two days into one. We’ll make certain you leave with a specific and profitable “Action Plan” so you can get right to work. Be prepared to soak it all in. You’ll be taking notes fast and furious. We Can’t Make You a Better Dentist. But We Can Make You a Wealthier Dentist. You’ll learn to make every patient a raving fan not through a boring lecture but through hysterical interactive role-playing. You and your team will learn how to eliminate billing, collect everything you’re worth, and have most every patient you examine say to you, “Doc, I need to get this treatment done!” in one fun-filled day. We can’t tell you, “Do everything exactly as we say and you will succeed beyond your wildest fantasies.” Anyone who is foolish enough to embrace every idea he hears at any seminar is just that – foolish. But what we can tell you is, “Ignore the ideas and insights we demonstrate and you will struggle – needlessly.” Violate these principles and your practice will never come close to being an excellent one. Now, you won’t be able to swallow every idea we share. That’s okay. We know you’ll grab on to more than a few of them and increase your bottom-line results immediately. Our Pledge to You We promise not to lecture to you. We will not waste your time reading information you could have read on your own. We will make these ideas come alive. Your practice can grow exponentially… and don’t think you have to wait forever and a day for it to happen, either. We’ll show you how to bring out the best in yourself and in your team members. You’ll learn specifically how to dig in and fix the things that are holding them back. This program is a must for the dentist, and essential for the team. Let us give you a brief outline so you can see the magnitude for yourself. Here’s just a little of what you’ll learn at a fast pace…
What
People Are Saying About Our Seminars
Dr. Joe Blaes, Editor of Dental Economics, called our ideas “foolproof” in his “Pearls” column. Dr. Doug Cast wrote about us, “They’re phenomenal… My Office Manager used one line from one of their scripts and collected $9,000 in the first 12 hours back in the office!” Dr. Rich Madow, Editor of the Richards Report newsletter, said, "Without a doubt, the hottest speakers in dentistry today are Pat Wahl and Lorraine Hollett. Why? Because they give more 'I-can-do-this-on-Monday-morning-and-it-will-change-my-practice-for-the-better' type advice and strategies than anyone else in the history of the profession!" Attendees of our seminars regularly write comments like these of Dr. Ralph Navon who practices in Richmond, Virginia: “The most interesting and entertaining seminar that I have ever attended. The interaction between the two speakers was very dynamic and fast-paced; the information was extremely useful and ready for immediate implementation.” What moves us the most are the letters we receive long after the seminar is over. Dr. Dawn Durbin of Corydon, Indiana, was opening her practice as she attended our seminar. A year later, she wrote to us, "What an incredible blessing the information we learned at your seminar has been for us! I couldn't be more thrilled that with the material we learned that day, I was able to begin my business with the proper skills and systems. The very best part is—our patients love us because they don't owe us money! Lorraine and Pat, I love, love, love you!" Seasoned practitioner Dr. Walker Swaney of Oxford, Mississippi writes: "What a blessing your course has been! Our accounts receivable has dropped from $165,000 to $72,000! Our collection percentage has been over 100% for 5 out of 6 months. Thanks to both of you for your dedication to improving dentistry and how we live our lives in it every day." Leadership in One Lesson If there’s one thing that separates the top-producing dentists from the rest, it’s not marketing, it’s not their clinical skills, it’s not even their “chairside manner”… It’s leadership. And our seminar will be the exact moment you “figure it out.” It will be the point you look back at five years from now and tell people, “that’s when it really started for me!” Lorraine and I will be working at a fevered pitch all day. You’ll leave with enough nuts-and-bolts to fill your local Home Depot… and the day will be more enjoyable than a Broadway play. Really. Whatever you do, whatever it involves, get there. When we say it will be “career-defining” for you, we don’t speak lightly. We’ve put together a program so powerful, so instructive, so breakthrough, so full of million-dollar techniques and knowledge – it will be the defining point of your dental career. Now that sounds like so much hype but it’s not. In fact, it’s probably an understatement. And when you see exactly what we have in store, we think you’ll agree. In fact, we guarantee it. Think this isn’t for you? You could be right. This intense training is not for everyone. It is only for those people and for those practices serious about doing more and reaching their full potential. We’re ready to take a chance on you. Are you ready to take a chance on us? Read on. We’re so positive you will find this the most powerful program you’ve ever attended… we’re so sure this program will inspire your whole office to new heights of production… we’re offering you the most extraordinary guarantee we’ve ever heard of. Simply put, ours is... The Only Seminar with a Full-Year 100% Satisfaction Guarantee. We personally guarantee your success. If you are not satisfied with the program for any reason… if you’re not satisfied with the positive change which occurs in your practice… we’ll happily refund ever dime of you and your team’s tuition, anytime up to a full year after the seminar is over.. That’s right. There’s no other seminar offering this kind of guarantee! If you don’t think the course was a career-defining moment, an absolute bargain, we insist you take your money back. So you have nothing to lose and all the benefits we’ve described to gain. We can’t be any more fair than that. You and you alone are the judge. *** Five Exclusive Special Reports Are Yours FREE *** When you arrive, each office will receive FREE a collection of Five Special Reports containing information not for sale in any of our best-selling learning resources. We’ve saved it just for you. Here are the titles of these Exclusive Special Reports:
These reports alone are worth the cost of tuition. Yet they reflect only a tiny sampling of the money-making information that will be shared with you. Please, get on a plane, take a train – take a bus! Do whatever you have to. Get to this event. We’re looking forward to seeing you and your whole team. Lorraine and I will be working tirelessly throughout the entire day building a mountain of take home value. We will have just as much energy committed to the last hour as to the first. We’ll share specific things to do. Tools to use. And we back up all of our promises with our extraordinary guarantee. About Your Seminar Leaders Lorraine Hollett owned a restaurant and managed a jewelry retailer before managing a group dental practice. The changes she brought to the practice helped increase the practice’s net income in her first year by 47%. Pat received his dental degree from Temple University in 1990 and completed a General Practice Residency at the Medical Center of Delaware. He completed an endodontic residency at the University of Pennsylvania before joining his family’s general dental practice. Together at Office Magic, we have dedicated ourselves to “turning talent into performance” in dental offices around the country. We currently serve as Co-Directors of the practice management requirement at Temple University School of Dentistry. The Office Magic systems and scripts are helping thousands of practices across the country increase case acceptance, eliminate billing, and deliver memorable service. You’ll find our acclaimed learning resources essential to implement all of these ideas and more into your practice. Maybe you saw us in the “Great Receivables Debate” published in Dental Economics. We speak frequently at major meetings around the country like the Yankee Dental Congress, and all of the “Super Seminars” like the Profitable Dentist Spring Break in Destin, the Richards Report Super Fall Seminar in Las Vegas, and the Discus Dental Extravaganza in Orlando. Spend the day with us in Texas. You will get instantly useable information as we lay bare the most powerful secrets of the most successful and innovative practices. You won’t just learn what works, you’ll see it and hear it “in action” through our own memorable and engaging “role-plays” and demonstrations. We look forward to working with you and your staff. Grow or Die When the economy slows down, a natural reaction is to “cut expenses.” Be careful or you might cut out the very things that make you most successful. Do things right, and in just two years, your practice could produce up to 2.5 times what it is producing now. The choice is yours. If your practice is doing well, but somewhere in the back of your mind or the craw of your gut, you know you can do better – a whole lot better with a little help and inspiration – this seminar is for you. Take a giant step forward. Your Choice of Two Fabulous Dates! •
Friday, August 16, 2002 •
Friday, August 23, 2002 Registration 8:00 a.m., Seminar 8:30 to 4:30. Delicious lunch included! Approved for 6.5 AGD CE Credits!
Will All of This Cost Me a Fortune? This seminar isn’t cheap, but you should recognize it as the bargain that it is. It’s not some $99 local society presentation full of generic truisms and worn-out advice. It’s a Practice Explosion System certain to add money to your pocket. A seminar that does this ought to come with a bigger price tag. Is $497 a lot of money? It better be less than one crown for you. It’s a little more than a dollar a day when you amortize it over just the first year you use everything you gain here. It’s parking meter change compared to use-value. And thanks to EnhancePatientFinancing.com, lunch is included! Make this day a practice retreat. Bring your whole team and get everyone on the same page. Don’t let anyone miss out! We can give you ideas, but we need everyone on board for real improvement to occur. It’s so important that you come as a team that we’re allowing every fifth person from your office to attend FREE. WEB SPECIAL: Register Online and Receive Your Choice of 125 FREE Brochures. Only $497 first person, Just $197 each additional person from the same office (includes lunch, refreshments and handouts), Every fifth person from same office attends FREE. We Interrupt This Letter With An Important Annoucement: Hurry! The meeting space we’ve reserved at the hotels is of course limited. And with the extraordinary value we’re offering, these dates will fill up fast. Register now to make sure you and your staff are not shut out. Call us toll-free now while it’s fresh on your mind at (800) 750-8779. Registration begins at 8:00 a.m. We’ll meet from 8:30 a.m. until 4:30 p.m. Please call or register online now and choose your free brochures! In partnership, Pat Lorraine Patrick Wahl, DMD, MBA Lorraine Hollett P.S.
If you have any questions about why you should attend, or about the
seminar in general, WARNING: Seeing this presentation will subject you to the following symptoms – enjoying yourself immensely, laughing heartily, and feeling anxious to implement in your practice an overwhelming number of “pearls.” The management wishes you to be aware of the possible consequences prior to reserving space for you and your team. Thank you. * Office Magic is a Recognized ADA CERP Provider. The formal continuing education programs of this sponsor are accepted by AGD for Fellowship/Mastership credit. The current term of acceptance extends from 11/01/2001 to 12/31/2004. Continuing education credits awarded for participation in the CE activity may not apply toward license renewal in all states. It is the responsibility of each participant to verify the requirements of his/her state licensing board. |
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