Why Should Anyone Be Your Patient?

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Office Magic Newsletter
Dynamite Your Status-Quo to Achieve Breakthrough Success.

October 2010
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In this issue
-- What do you use on your face?
-- Every word was planned.
-- The Capacity Academy is Coming to Baltimore
-- My takeaway
-- Coming Next Month

Greetings!

I had my annual facial yesterday. That's right. Once a year, like clockwork. It cleans out the pores, doesn't it?

What do you use on your face?
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"What do you use on your face?"

"Nothing you would approve of," I replied.

I didn't want to be rude, but the question brought it all flooding back.

I remembered why I hate going in for my facial -- the sales dance had begun.

I just want a facial. No massage; no pampering; no nothing. Just give me the part that hurts so I know it's doing something.

But you can't have that!

Every word was planned.
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I heard all her client stories, but couldn't avoid the feeling that every story was planned for maximum sales effect.

She wants me to come four times a year.

I'd rather shave with a dull razor than do that.

Oh, no. Here comes the product pitch.

Yes, I'm sure "The Art of Shaving" stuff is better than my Edge. But I don't look under that special light they have here anyway. You know -- the mirror they use to scare the customer. Have you looked in that? It looks like you're in a horror movie!

So what's my takeaway?

I'll tell you in just a moment. First ...

The Capacity Academy is Coming to Baltimore
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Can your clinical systems be improved?

Of course they can.

Chris Griffin has the goods, and he's coming to Baltimore.

The Capacity Academy in Baltimore

My takeaway
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My takeaway from the facial?

Never forget to be the patient.

Wahl Family Dentistry became hugely successful largely as a result of the "no pressure; no sales" philosophy of my father carried on by my brother.

I love finding ways to persuade, and I love passing those tips on. But if any of my tips have ever seemed pushy, I apologize! I was wrong.

It was a great facial -- I can really feel the difference on my nose. And no, she wasn't that pushy. It was just a reminder of how easily we can cross that line, and that patients aren't stupid -- they know what you're doing.

Be yourself.

First visit prophies?

I know it is blasphemy among consultants, but I'm all for them.

Sorry.

Coming Next Month
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More blasphemy.

Love,

Pat

Contact Information
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email: info@officemagic.com
voice: 800-750-8779 or 302-229-9520
web: http://www.officemagic.com

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Office Magic · 628 Black Gates Rd. · Wilmington · DE · 19803-2240 · USA

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