Office Magic Online

December 2004
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In This Issue
-- How to Suggest Without Offending
-- A Christmas Gift for You
-- How to Present With Confidence
-- Happy New Year!

Greetings!

Last month, we promised you that this month's e-newsletter would be especially meaty, with something very specific to make you more effective. This month, we deliver.

How to Suggest Without Offending
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Recommending cosmetic treatment to a patient who hasn't expressed such an interest can be awkward or even offensive. Of course, you want to tell patients about what you can do. Patients may not know what is possible today, so they cannot be expected to clamor for the advanced techniques you've recently mastered.

Manipulative or leading questions (e.g., "If you had a magic wand, how would you change your teeth?") can make both dentist and patient uncomfortable. A better approach is to make no assumptions about a patient's interest, and to get permission to present cosmetic possibilities before examining the patient's smile.

Read on. There are more tips coming. But first, a word from our sponsor.

A Christmas Gift for You
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This Christmas, give yourself a gift. You work hard; you deserve it. Get the Colossal Case Acceptance System. For the life of us, we can't figure out why you keep letting cases walk out the door without these simple tips that you'll feel comfortable using on your very next patient.

With every Colossal Case Acceptance order placed online before December 31st, we will include a Ronald Reagan Talking Action Figure FREE. It's a $40 value! Sample phrases include, "Mr. Gorbachev, tear down this wall," and "I have only one thing to say to the tax increasers: Go ahead. Make my day!"

Just $247 gets the whole Colossal Case Acceptance System, including the 21 Ways to Colossal Case Acceptance Today! Poster, the UP Your Case Acceptance Audio CD Set, and the Ronald Reagan Talking Action Figure, all shipped to your door!

You need not do anything special. Just click below, then click "Order Now." We'll include the Ronald Reagan Action Figure automatically with every order we receive for Colossal Case Acceptance.

Hurry; offer expires December 31st.

How to Present With Confidence
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Pat's brother Mike uses his registration form to ask patients directly (before he has met or examined the patient), "Would you like whiter teeth?" Phil Korpi and Scott Henricksen ask patients on their registration form, "Are there any spots or stains on your teeth that concern you?"

You can then present possible treatments confidently (e.g., "I noticed you're concerned about," "Can you tell me more about," "Did you know we can?"). Watch your cosmetic production skyrocket!

Happy New Year
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2005 will be our best year ever, and yours, too. How do we know that? Find out in January.

Let There Be Peace on Earth,

Pat, Lorraine, and Ginny

P.S. If you don't get Colossal Case Acceptance now, you're a fool.

I'm Not a Fool!