Office Magic Online

April 2004
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In This Issue
-- Never Give In
-- Who Invented the Term "Dental Spa?"
-- Meeting Planner Corner
-- Coming Next Month
-- Quote of the Month

Never Give In
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There's an old story about the owner of a hair salon in a small town. He watched his business dry up when a new full-service salon franchise went up across the street.

The franchise's media campaign began immediately: ads in newspapers, magazines, and billboards announced, "EVERYTHING FOR $6.00! $6.00 haircuts, $6.00 perms, $6.00 manicures, everything for $6.00." Gradually, all the small salon's customers -- the man's neighbors and friends -- began visiting the salon across the street, and the man's business sat empty.

Desperate, the man hired a consultant. "I'm finished," he told the consultant. "It's impossible for me, little me, to compete with them."

The consultant squinted her eyes at the salon across the street. "Not yet. Not just yet." With that she picked up the phone and dialed the town's only billboard company. "Yes, on top of our salon. Biig letters. The message? WE FIX $6.00 HAIRCUTS."

The lesson: Charge what you are worth, or you become worth what you charge.

Office Magic is Coming to Your Town -- See When!

Who Invented the Term "Dental Spa?"
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Who invented the term "dental spa?" None other than cosmetic guru Lorin Berland, dentist to Troy Aikman and lots of ordinary folks in Dallas. In 1998, Lorin registered the web domain, "Dallas Dental Spa," and a phenomenon was born.

Although Lorin's practice is very service-oriented with a fabulous team, he actually does not offer many truly spa-like amenities, save one. Lorin has a massage therapist on staff, hired originally when he needed a "floater."

Lorin reports that the massage therapist is a huge help when the practice is running a bit late. The next patient is very grateful to receive a massage! It also helps break up long, productive appointments. The team loves it, too! Having a massage therapist even got Lorin's Dallas Dental Spa on the local television news.

Here's Lorin: "Patients rarely complimented my injections before," he says. "Now, they think I'm the greatest. And really, any assistant can learn simple massage relaxation techniques for the dental office."

Editor's note: These simple relaxation techniques and "pressure point manipulation" are demonstrated on the fabulous DVD that Lorin is too modest to mention, "The Latest and Greatest in Cosmetic Dentistry."

Lorin sure wasn't modest when he named the DVD "The Latest and Greatest," but it really is all the title promises and more; it sets a new standard in dental cinematography. Order it today. Mention Office Magic and you won't pay the regular price; you'll pay the regular price plus tax!