December 2012
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In this issue
-- Why now?
-- Coming Next Month

Greetings!
We don't know Fred Joyal, the founder of 1-800-DENTIST, but he has written a terrific book that we love called Everything is Marketing. Today, an excerpt.

Why now?
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When you have a patient who has come in after years of avoiding the dentist, ask them, "Why now? What's changed that has made you decide to come in?" Then listen very closely to the answer. It will lead you to what is most important to them, and your case presentation will flow very naturally when you understand their motivation.

Everything is Marketing

Coming Next Month
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The year will change.

The Office Magic Newsletter won't.

One useful, implementable tip each month.

No fluff.

Have a Merry Christmas and a Happy Chaka Khan!

Pat, Lorraine & Ginny

Contact Information
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email: info@officemagic.com
voice: 800-750-8779 or 302-229-9520
web: http://www.officemagic.com
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Office Magic · 628 Black Gates Rd. · Wilmington · DE · 19803-2240 · USA