| ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Office Magic Newsletter Helping Successful Practices Become More Successful January 2003 -- Verifying Your Permission Greetings! We'd like to verify that you are interested in receiving our new, free monthly practice-building email newsletter from Pat and Lorraine at Office Magic. You are receiving this email because your address has entered our database. You are either a client of ours, or once signed into our web site, communicated with us, or opt-in in some other manner. If you would like to remain on Office Magic's email list there is no need to respond. If your email address is included on this list in error, we apologize for the oversight. Simply click unsubscribe below to remove your email address. Thank you for your time. If you have any questions, please do not hesitate to contact us. Our pledge to you is to give you nothing but "real meat" you can use right away in your practice, and to do it quickly and concisely.
Onward!
Why Should Anyone Be Your Patient? Dyer told Hart, "I'll bet you $10 I can write an entire newspaper page of solid type -- and you'll read every word of it... And I don't have to write a line of it to prove my point. I'll only tell you the headline:
"This Page is All About Max Hart."
People are interested in themselves. So are you. Prospective patients are not interested in you or your practice except for the benefits you can give them. Yet most dentists' ads say little more than, "This is my name. This is my address. These are all the procedures I do. And this is my phone number." Don't worry so much about "white space" in your ad. Don't hesitate to pack your ad with the juicy benefits of being your patient. Here's your next staff meeting: Make a list of all the reasons anyone should be your patient instead of seeing the dentist down the street. Any one of your ads should elaborate and focus on any one of these reasons. The one message all of your communication should send is that your practice is "all about the patient!" Do this right, and you won't just build your image; you'll build your practice with new patients!
Double Your Marketing Response But what if it does work for you? Double the Response of Your Marketing at No Additonal Cost Top 10 Reasons to Have Pat and Lorraine Speak at Your Next Meeting Click Here if You are a Meeting Planner
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